艾媒报告 | 2019全球跨境电商市场与发展趋势研究报告

　　2018年以来，全球跨境电商行业不断发展， iiMedia Research(艾媒咨询)数据显示，2018年全球B2C跨境电商交易规模同比去年增长27.5%，预计2019年将突破8000亿美元，全球跨境网购普及率达51.2%，其中中东地区使用跨境电商进行网购的消费者占中东地区网购者的比例最高，达到70%。服饰鞋帽为消费者通过跨境电商购买最多的品类。西欧是欧洲最大的电子商务市场，在欧洲各国中马其顿地区和葡萄牙跨境网购普及率最高。跨境电商在澳大利亚电商市场份额占25%，澳大利亚网购者青睐跨境购买英美产品。在拉丁美洲，巴西电商发展较成熟，阿根廷电商发展迅猛。2018年进博会及相关政策出台促进中国跨境电商发展，中国跨境电商交易规模达到9.1万亿元，用户规模超1亿。2018年，30.7%海淘用户因海外商品质量好而选择海淘，比2018上半年增长了7.8%，超五成用户每月购物一次。艾媒咨询分析师认为，质量越来越受到海淘用户重视，用户对高品质的跨境电商需求逐渐增加，同时高频次海淘购物为跨境电商企业带来更多发展机遇。(《艾媒报告| 2019全球跨境电商市场与发展趋势研究报告》完整高清PDF版共86页，可点击文章底部下载按钮进行报告下载。)

　　Since 2018, the global cross-border e-commerce industry has continued to develop. According to iiMedia Research, the global B2C cross-border e-commerce transaction scale increased by 27.5% year-on-year in 2018. It is expected to exceed 800 billion US dollars in 2019. The penetration rate of online shopping has reached 51.2%, and the proportion of consumers who use cross-border e-commerce for online shopping accounts for 70% of online shoppers in the Middle East. Apparel, shoes and hats are the most popular category for consumers to purchase through cross-border e-commerce. Western Europe is largest e-commerce market in Europe, with the highest penetration rate among cross-border online shopping in the Macedonian region and Portugal in Europe. Cross-border e-commerce accounts for 25% of the Australian e-commerce market, and Australian online shoppers prefer cross-border purchases of products from American and the UK. In Latin America, the development of e-commerce in Brazil is relatively mature, and the e-commerce in Argentina is developing rapidly. In 2018, the CIIE and related policies promoted the development of cross-border e-commerce in China. The scale of cross-border e-commerce transactions in China reached 9.1 trillion yuan, and the scale of users exceeded 100 million. In 2018, 30.7% of cross-border e-commerce users buy foreign products online because of the good quality, which was 7.8% higher than the first half of 2018. Over 50% of users purchased once a month. iiMedia Research analysts believe that quality is increasingly valued by cross-border e-commerce users, users' demand for high-quality products is gradually increasing, and high-frequency overseas online shopping brings more development opportunities for cross-border e-commerce companies.(The complete HD PDF edition of " iiMedia Report |2019 Global Cross-Border E-Commerce Market And Development Trend Analysis Report " has 86 pages. You can download the report by clicking the download button at the bottom of the article. )

　　以下为报告节选内容：

　　2018年全球B2C跨境电商交易额同比去年增长27.5%

　　2018年，全球B2C跨境电商交易额突破6500亿美元，同比去年增长27.5%，预计2019年全球B2C跨境电商交易额将突破8000亿美元。

　　服饰鞋帽为消费者通过跨境电商购买最多的品类

　　中东地区消费者最爱海淘

　　相比其他地区，中东地区使用跨境电商进行网购的消费者占中东地区网购者的比例最高，达到70%，而亚太地区和北美地区的跨境电商使用者不足五成，欧洲和南美地区的海淘消费者则不足六成。

　　亚马逊和全球速卖通成为跨境购物的两大首选