艾媒报告 |2019中国3·15消费者权益调查报告智能硬件篇

　　中国消费结构的升级以及主力消费人群的转变，促进了智能硬件市场的快速发展。目前智能硬件已经融入人们衣、食、住、行、劳、娱、医、教等多个领域，产品类型丰富多样，社会关注度不断提升。在智能硬件消费规模不断扩大的过程中，也暴露出众多问题，尤其在消费者权益保障方面，不少人表示自身权益遭受过侵害，但维权效果却不太理想。iiMedia Research(艾媒咨询)数据显示，43.2%的受访者表示买过假冒伪劣产品，40.7%的受访者经历过虚假宣传，32.1%的受访者遇过价格不合理的情况。艾媒咨询分析师认为，智能硬件正处在快速发展阶段，行业标准和规范还不完善，很大程度上增加了消费者维权难度。未来，随着行业相关标准加速落地，智能硬件市场趋于规范和成熟，消费者权益保障情况将得到改善。(《艾媒报告|2019中国3·15消费者权益调查报告智能硬件篇》完整高清PDF版共41页，可点击文章底部下载按钮进行报告下载。)

　　The upgrading of China's consumption structure and the transformation of the main consumers have promoted the rapid development of the smart hardware market. At present, intelligent hardware has been integrated into people's clothing, food, housing, transportation, labor, entertainment, medicine, education and other fields, the product types are rich and diverse, and the social attention is constantly increasing. In the process of expanding, many problems have been exposed, especially in the protection of consumers' rights and interests. Many people said that their rights and interests have been infringed, but the effect of rights protection is not ideal. According to iiMedia Research, 43.2% of respondents said they had bought fake and inferior products, 40.7% had experienced false publicity and 32.1% had experienced unreasonable prices. iiMedia consultation analysts believe that intelligent hardware is in the rapid development stage, industry standards and norms are not perfect, to a large extent, increasing the difficulty of consumer rights protection. In the future, with the accelerated landing of relevant industry standards, the smart hardware market tends to be standardized and mature, and the protection of consumers'rights and interests will be improved.(The Intelligent Hardware Chapter of China Consumer Rights Survey Report March 15, 2019) has 41 Pages in full HD PDF edition. You can download the report by clicking the download button at the bottom of the article. )

 　　以下为报告节选内容：

　　中国居民消费能力不断提升

　　随着中国经济的发展，居民可支配收入以及居民人均消费支出都在稳步上升，对智能硬件设备的消费能力也相应提高。数据显示，2018年中国居民人均可支配收入为28228元，居民人均消费支出为19853元。

　　中国居民消费观念逐渐改变

　　中国居民消费的主力人群已由60、70后转变为80、90后人群。新的消费主力人群受教育程度以及收入水平较以往都有了较大提升，消费观念也呈现出新特点。

　　消费者最关注智能硬件产品质量

　　iiMedia Research(艾媒咨询)数据显示，产品质量是中国消费者在购买智能硬件时首要考虑的因素，占比达70.4%，其次是产品价格，占比为50.2%，排在第三位的因素是产品品质，占比为45.7%。

　　超四成受访者买过假冒伪劣产品

　　iiMedia Research(艾媒咨询)数据显示，超四成受访者表示买过假冒伪劣产品，40.7%的受访者经历过虚假宣传，32.1%的消费者遇过价格不合理的情况。

　　时间成本高是阻碍消费者维权的主要因素

　　iiMedia Research(艾媒咨询)数据显示，51.4%的受访者表示购买智能硬件权益受到侵害时会进行维权，48.6%的受访者不愿进行维权。在放弃维权的主要原因中，排在前三的分别是维权耗费时间久、维权过程复杂、维权经济成本高，占比分别为51.8%、48.3%、46.5%。

　　消费者对智能手机整体满意度评价较高