艾媒报告 |2019中国在线音频市场研究报告

作者：CQITer小编时间：2019-03-10 21:00

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社会技术的进步、人们消费观念的转变以及国家对知识版权的重视为在线音频的快速发展创造了良好的环境。iiMedia Research(艾媒咨询)数据显示，2018年在线音频用户规模突破4亿，增速达22.1%，相较于移动视频及移动阅读行业，呈现较快增速。超六成受访用户表示愿意付费成为在线音频平台会员，约三成用户表示不确定，在线音频会员付费前景可观。艾媒咨询分析师认为，随着版权内容进一步规范化，越来越多的IP改编将会涌现。在线平台趋于特色化、差异化、细分化发展，商业模式更加成熟与多元。(《2019中国在线音频市场研究报告》完整高清PDF版共54页，可点击文章底部下载按钮进行报告下载。)

　　The progress of social technology, the change of people's consumption concept and the national emphasis on intellectual copyright have created a good environment for the rapid development of online audio. According to iiMedia Research, online audio users exceeded 400 million in size in 2018, with a growth rate of 22.1%. Compared with the mobile video and mobile reading industries,it shows a rapid growth rate. More than 60% of the respondents expressed their willingness to pay to become members of the online audio platform, while about 30% of the respondents expressed uncertainty. There is a promising prospect for online audio members to pay. iiMedia Consulting Analysts believe that with the further standardization of copyright content, more and more IP adaptation will emerge. Online platforms tend to be characterized, differentiated and subdivided, and business models become more mature and diversified.("iiMedia Report |2019 China's Online Audio Market Research Report"full HD PDF version has 54 pages,click the download button at the bottom of the article to download the report.)

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