艾媒报告 |2019中国家政服务行业发展剖析及行业投资机遇分析报告

　　利好政策、经济发展和市场需求驱动下，中国家政服务业快速发展，iiMedia Research(艾媒咨询)数据显示，2018年中国家政服务行业市场规模将达5540亿元，2020年预计突破8700亿元。母婴护理成为中国家政服务业的重要分支，2018年母婴护理营收稳定占据着中国家政服务业30%以上的营收。东部经济发达地区较为关注中国家政服务业，网民最看重家政服务人员的工作质量，其次是家政服务人员工作经验，占比分别达63.6%和54.6%。目前，中国家政服务企业处于向互联网转型的过程，已形成包括员工型和平台型两种主要商业模式，行业发展前景广阔，但同时也面临着供需结构失衡、规模化程度低等发展问题。艾媒咨询分析师认为，未来家政服务的专业性和规范度将进一步提高，家政服务业将继续向互联网转型，并与其他行业相融合。(《2019中国家政服务行业发展剖析及行业投资机遇分析报告》完整高清PDF版共67页，可点击文章底部下载按钮进行报告下载。) 

　　Driven by favorable policies, economic development and market demand, China domestic services industry has developed rapidly. According to iiMedia Research, the market size of China domestic services industry will reach 554 billion yuan in 2018, and it is expected to exceed 870 billion yuan in 2020. Maternal and child care has become an important branch of China domestic services industry. In 2018, maternal and child care revenues have steadily occupied more than 30% of the revenues of China domestic services industry. The economically developed areas in the east are more concerned about the political service industry in China. The netizens most value the quality of the work of domestic service personnel, followed by the work of housekeeping service personnel experience, accounting for 63.6% and 54.6% respectively. At present, the China domestic services enterprises are in the process of transforming to the Internet. They have formed two main business models, namely employee-type and platform-type. The industry has broad prospects for development, but at the same time it faces development problems such as imbalance of supply and demand structure and low scale. iiMedia Consulting analysts believe that the professionalism and standardization of future domestic services will be further improved, and the domestic service industry will continue to transform to the Internet and integrate with other industries. ("iiMedia Report|2019 China Domestic Service Industry Development Analysis and Industry Investment Opportunity Analysis Report "full HD PDF version has 467pages,click the download button at the bottom of the article to download the report.)

 　　以下为报告节选内容：

　　美国家政服务业结构呈金字塔状分布

　　发达国家的家政服务业行业结构比较清晰，社会认可度较大，专业性和规范度较高。

　　以美国为例：美国的家政学在19世纪就开始发展，但由于地广人稀，美国的家政服务业虽然市场空间较大，但空间需求较为分散，美国的家政服务业处于传统家政企业朝互联网转型的过程。

　　日本家政服务业标准化和规范化程度较高

　　2019年中国家政服务业进入第四次发展高潮

　　中国家政服务业市场规模增长较快

　　中国商务部和国家发改委社会发展司公布的数据显示，2017年中国家政服务行业营业收入达到4400亿元，同比增长26.0%，2015-2017三年年均复合增长率为25.9%。iiMedia Research(艾媒咨询)测算，到2020年中国家政服务业市场规模将达到8782亿元。

　　中国家政服务业从业机构呈增加态势

　　据中国商务部测算，2016年，中国家政服务业企业有66万家，同比增长3.1%，中国家政服务业企业总资产3143亿元，同比增长8.7%。iiMedia Research(艾媒咨询)测算，到2019年，中国家政服务业企业将突破74万家，中国家政服务企业总资产将突破4300亿元。

　　中国家政服务业从业人员持续增加