艾媒报告 |3.15消费者权益调查报告消费金融行业篇

作者：CQITer小编时间：2019-03-17 16:20

字号

　　2018年中国居民人均可支配收入达到28228元，同时居民消费构成发生了改变。消费金融产品普及率逐步提升。中国消费金融行业高速发展的同时暗藏着危机，2018年仅21CN聚投诉平台消费者相关有效投诉量就达到了31.5万件，成消费者投诉的重灾区。同时，负面舆情频出，网贷平台暴力催收、网贷平台爆雷等违规事件对于用户使用消费金融行为产生了影响。iiMedia Research(艾媒咨询)数据显示，消费金融因免息、折扣和便捷性俘获较多用户，但58.8%用户认为消费金融平台存在隐瞒使用风险的问题。同时，提升信息安全成为用户主要诉求。面对负面舆情，消费金融相关企业应该建立舆情预警机制，提升口碑。(《【3·15专题】2019年中国消费金融行业网民消费行为研究报告》完整高清PDF版共60页，可点击文章底部下载按钮进行报告下载。)

　　The per capita disposable income of Chinese residents reached 28228 yuan in 2018, while the composition of residents ' consumption changed. The penetration rate of consumer financial products has gradually increased. China's consumer finance industry rapid development at the same time hidden crisis, 2018 only 21CN gathering complaints platform consumer related effective complaints reached 315,000 pieces, into the disaster area of consumer complaints. At the same time, the negative public opinion is frequent, the network loan platform violent Collection, the network loan platform blasting and other violations have the influence to the user to use the consumer finance behavior. According to iiMedia Research, consumer finance captures more users because of interest-free, discounts and convenience, but 58.8% of users believe there is a problem with consumer financial platforms concealing the risk of use. At the same time, improving information security has become the main demand of users. Facing the negative public opinion, the consumer finance related enterprise should establish the public opinion early warning mechanism, enhances the word of mouth. ("iiMedia Report|‘3 15 Special topic’2019 research Report on Internet users ' consumption behavior in China's consumer finance industry "full HD PDF version has 60 pages,click the download button at the bottom of the article to download the report.)

　　以下为报告节选内容：