艾媒报告 |2019年中国小游戏产业研究与发展趋势分析报告

作者：CQITer小编时间：2019-02-27 21:24

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　　2018年，中国游戏市场的实际销售收入接近2150亿元，约占全球的27.48%。同时，微信等社交应用的高度普及，催生了移动化、轻度化的小程序游戏。iiMedia Reserach（艾媒咨询）大数据监测显示，作为微信小程序的头部应用，日均活跃用户数量达到1亿人，小游戏数量超过7000个，用户人均日使用小程序约13分钟。目前，小游戏产业已经探索出一条相对成熟的产业链，商业模式涵盖道具内购、广告、电商等多方面。但小游戏行业整体存在粘性较弱、同质化严重和盈利模式成熟度低等问题。艾媒咨询分析师认为发现，小游戏行业的未来具有中重度游戏化、广告市场扩大化、5G技术引导创新化等多个发展趋势。(《2019年中国小游戏产业研究与发展趋势分析报告》完整高清PDF版共43页，可点击文章底部下载按钮进行报告下载。)

　　China's gaming market flourished,with its real sales revenue approaching 215 billion yuan in 2018,accounting for about 27.48%of the world's.At the same time,with the high popularity of social applications such as WeChat,Mobile,mildly small program games began to become the new driving force of China's gaming industry.Iimedia reserach(Media Consulting)Big data monitoring shows that as the head of WeChat program,the number of small games more than 7,000,the number of live users reached 100 million,the daily use of the market for 13 minutes.At present,the small game industry has explored a mature industrial chain,business model covers the prop shopping,advertising,e-commerce and other aspects.However,the small game industry as a whole there are weak stickiness,serious homogenization and low maturity of profit model problems.iiMedia Research monitoring found that the future of the small game industry has a number of development trends such as medium and heavy game entry market,advertising market expansion,5G technology guidance form change and so on.("iiMedia Report|2019 China Small Game industry research and Development trend analysis report"full HD PDF version has 43 pages,click the download button at the bottom of the article to download the report.)

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