艾媒报告 |2018-2019中国礼物经济产业研究与用户消费行为分析报告

作者：媒体转发时间：2019-02-26 16:15

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　　消费升级背景下，随着网络零售和移动电商的发展，中国礼物经济产业不断发展，2018年中国礼物经济产业市场需求已达8000亿元。2019年，新年、情人节等成为礼物经济产业传播热点，年货送礼、情侣间赠送鲜花、购买情趣用品等成为礼物经济消费新趋势，驱动礼物经济产业市场规模不断扩大。iiMedia Research（艾媒咨询）数据显示，中国居民年货送礼主要以走亲访友为主，其中，送给家人的占比最高，为59.5%；超六成的用户听说过鲜花电商，且其中有36.1%的人在鲜花电商平台购买过鲜花；男性和女性用户对情趣用品持支持态度的比例分别为和51.7%和37.3%，经常购买情趣用品的男性和女性用户分别占比17.7%和12.6%，男性用户对情趣用品的接受度高于女性用户，且买得更多。(《中国礼物经济产业研究与用户消费行为分析报告》完整高清PDF版共43页，可点击文章底部下载按钮进行报告下载。)

　　Under the background of consumption upgrading,with the development of online retail and mobile e-commerce,China's gift economy industry continues to develop.In 2018,the demand for China's gift economy industry market has reached 800 billion yuan.In 2019,the New Year and Valentine's Day became the hotspots of the gift economy industry.New year gifts,flowers between couples,and the purchase of sex toys became the new trend of gift economy consumption,which driving the market of gift economy industry to expand continuously.According to iiMedia Research,Chinese residents mainly pay for visiting relatives and friends,among which 59.5%give gift to family members,;over 60%of users have heard of flower e-commerce,and 36.1%of them purchased flowers on the flower e-commerce platform;the proportion of male and female users who support sex toys was 51.7%and 37.3%,respectively,and male and female users who regularly purchased sex toys accounted for 17.7%respectively.And 12.6%,male users are more likely to accept sexy users than female users and buy more.("iiMedia Report|2018-2019 China Gift Economy Industry Research and User Consumption Behavior Analysis Report"full HD PDF version has 43 pages,click the download button at the bottom of the article to download the report.)

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