iiMedia Report |2018-2019 China Mobile Search Engine Market

　　In 2018，the overall Mobile Search industry developed well, and the industry leaders continued to develop AI technology. As the data of iiMedia Research showed, the scale of China Mobile Search users has reached 685 million people in 2018, and the growth rate has been slow down. The built-in browser is the users’ first choice when searching information. As the data of iiMedia Research showed, 59.6% of the interviewed users prefer using built-in browser. Page advertisement and information security are major pain points in the development of the industry. Nearly 50% of the users hope platform could optimize these two aspects. ("2018-2019 China Mobile Search Engine Market Monitoring Report "full HD PDF version, click the download button at the bottom of the article to download the report.)

　　Here details are from the report:

       Classification of Mobile Search

　　Mobile Search refers to the search of the general Internet on mobile terminals, so as to achieve high-speed and accurate access to information resources. Currently, mobile search is mainly applied in the fields of browser searching, search engine searching, and general functional searching.

　　Basic Workflow of Mobile Search

　　Characteristics of Mobile Search

　　2018 China Mobile Search Engine Market Dynamics

　　2018 China Mobile Search Engine Market Dynamics

　　User Scale of China Mobile Search Engine is Reaching 690 Million in 2018

　　Strategic Development Trend of Mainstream China Mobile Search Platform

　　Baidu and Sogou Remain Top 2 Most Preferred Search Engine in China

　　As the data of iiMedia Research showed, in the fourth quarter of 2018, Baidu topped the list of users’ most preferred brands in Chinese mobile search engine industry(42.5%), followed by Sogou(23.9%).

　　Browsers are Still the Preferred Search Channel for Most Mobile Search Users

　　As the data of iiMedia Research showed, 59.6% of the interviewed users preferred to use the built-in browsers when searching for information on mobile terminals, while 28.2% preferred to use the mobile APPs for searching. iiMedia Research consulting analyst believes that, users are more inclined to choose less step-requiring, less time-consuming, less website-hopping search channels when searching information on mobile phones or tablets.

　　Nearly 70% of the Users Think that Associative Terms for Searching are Relatively Accurate

　　Mobile search associative terms refer to the ones that automatically appear when users enter part of the keywords in the search bar, and would appear in the form of the expansion of keywords under the search bar. As the data of iiMedia Research showed, 67.4% of the interviewed users though that the associative terms were relatively accurate, and 43.7% often choose them directly. Meanwhile, 11.1% and 2.2% of the respondents rarely or never clicked on the associatively terms respectively.

　　Purposeful Search is Still the Primary Reason for Users Using Mobile Search Platforms