艾媒报告|2018-2019中国食用油行业研究与商业投资决策分析报告

作者：网友投稿时间：2019-01-29 16:25

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　　随着中国食用油行业进入健康消费整顿重兴阶段，中国食用油行业发展迈进新阶段。然而2018年中国食用油行业市场形势不容乐观，iiMedia Research（艾媒咨询）数据显示，2018年中国油料油脂类大宗商品价格指数总体下降，食用油批发价格跌多涨少，同时进口食用植物油数量有所增加，达629万吨；艾媒大数据商情舆情监测系统（yq.iimedia.cn）显示，2018年中国“食用油”言值仅为28.1，整体舆论偏负面。随着食用油新国标政策的正式实施，食用油龙头企业纷纷向多元化、高端化布局方向发展，如福临门定位健康调和油，西王食品主打玉米油，多力采取精致葵花籽油营销策略。艾媒咨询分析师认为，未来食用油行业竞争或将更加激烈，细分品类或成中小企业破局食用油行业的关键。(《2018-2019中国食用油行业研究与商业投资决策分析报告》完整高清PDF版共42页，可点击文章底部下载按钮进行报告下载。)

　　As China's edible oil industry enters the stage of revitalization of healthy consumption,the development of China's edible oil industry has entered a new stage.However,the market situation of China's edible oil industry was not optimistic in 2018.According to iiMedia Research data,the price index of China's oil seeds and oils in general declined in 2018,and the wholesale price of edible oil fell more,while the amount of imported edible vegetable oil increased.According to yq.iimedia.cn data,the value of China's"edible oil"in 2018 is only 28.1,and the overall public opinion is negative.With the official implementation of the new national standard policy for edible oil,edible oil leading enterprises have developed towards diversified and high-end layouts,such as Fulinmen's positioning of healthy blending oil,Xiwang Food's main focus on corn oil,and Mighty adopts refined sunflower oil marketing strategy.iiMedia Consulting analysts believe that the competition in the edible oil industry will be more intense in the future,and the key to breaking down the category or becoming the key of a small and medium-sized enterprise to break the edible oil industry.("iiMedia Report|2018-2019 China Edible Oil Industry Research and Business Investment Decision Analysis Report"full HD PDF version has 42 pages,click the download button at the bottom of the article to download the report.)

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