iiMedia Report |2018Q1 Chinese Social E-commerce Market Rese

　　On September 30, 2018, iiMedia Research, global leading new economic data mining and analysis organization, authoritatively released 2018Q1 Chinese Social E-Commerce Market Research Report. As the data of iiMedia Research showed, the scale of social retail users in China will reach 310 million in 2018. The development social tools like Wechat provide powerful boost to the development of Chinese social e-commerce industry. And the birth of mini program can promote more social e-commerce consumption scenarios. The tendency of acceleration for the development of the social e-commerce industry is obvious.(The full hd PDF version of 《2018Q1 Chinese Social E-commerce Market Research Report》 can be downloaded by clicking the download button at the bottom of the article.)

　　Here details are from the report:

　　Chinese Social E-Commerce Macro Development Background – Bonus of WeChat

　　As the data of iiMedia Research showed, the scale of Wechat Mini Program E-Commerce users is expected to reach 132 million in 2018. At the same time, Tencent’s financial report shows that the MAU of WeChat has exceeded 1 billion.

　　iiMedia Research consulting analyst believes that, the bonus of WeChat and the birth of mini program will provide a powerful boost to the development of Chinese social e-commerce industry. Social tools, especially WeChat, have formed a strong social user base. WeChat connects people with content through social and official accounts. Also, the launch of WeChat mini program enables products to be connected. With the help of WeChat mini program, social e-commerce platforms can effectively reach its target users, and trigger the consumer demands.

　　The Scale of Chinese Social Retail Users will Exceed 300 Million in 2018

　　As the data of iiMedia Research showed, in 2017, the scale of social retail users in China was 223 million, and it is expected to increase to 310 million in 2018. iiMedia Research consulting analyst believes that, social e-commerce platforms achieve fissile growth mainly by the contribution of interpersonal relationships among users and acquaintance networks, which can effectively achieve communication and reduce the cost of users acquisition. In the future, the scale of social retail users will maintain in a high growth rate.

　　Social E-Commerce Network Heat Index Rose Sharply in 2018Q1

　　As the iiMedia Research's big data public opinion monitoring system showed, the heat index of the keyword ‘social e-commerce' has been heating up from the first quarter of 2018. In April, sevetral social e-commerce platforms financing had led to a rise in online public opinion.

　　Female are More Likely to Use Social E-Commerce Platforms

　　As the data of iiMedia Research showed, Chinese social e-commerce users are mainly made up of female, which accounts for 63.1%.

　　iiMedia Research consulting analyst believes that, female users are more willing to shop online than men, and social e-commerce platforms are also popular with women's products such as beauty makeup, which is more likely to stimulate female consumers' desire to shop.

　　Sixty Percent of Social E-Commerce Users are Young People

　　As the data of iiMedia Research showed，The majority of Chinese social e-commerce users are young people. Sixty percent of users are under 30 years old, and 31.8% of them are 24 years and below.

　　iiMedia Research consulting analyst believes that, the spread of social e-commerce relies on social platforms. Therefore, young users are more likely to accept innovative shopping models of social e-commerce, and at the same time, they can be more effective for wider dissemination.

　　Social E-Commerce Users Tend to repurchase on the Same Platform

　　As the data of iiMedia Research showed，64.2% of Chinese social e-commerce users surveyed said they would re-purchase on the same platform.