iiMedia Report | 2018Q1 Chinese Online Live Streaming Indust

　　On May 28,2018, iiMedia Research, global leading new economic data mining and analysis organization, authoritatively released 2018Q1 Chinese Online Live Streaming Industry Research Report. As the data of iiMedia Research showed, in 2017, the scale of Chinese online live streaming users increased to 398 million, with a growth rate of 28.4%. It is estimated that the scale of online live streaming users will reach 460 million in 2018 and 507 million in 2019. iiMedia Research consulting analyst believes that, as the user dividend  of Chinese online live streaming platform disappears gradually, the head platform has had a stable user scale and operation mode. At the same time, the star streamers are mostly monopolized by the head platforms, and it is difficult for new recruits to have a strong impact on the head platform. In the future, the competition between the head platforms may be reflected in diversified development and business realization.(The full hd PDF version of 《2018Q1 Chinese Online Live Streaming Industry Research Report》 can be downloaded by clicking the download button at the bottom of the article.)

　　The following are excerpts from the report:

　　Hot Spots of Chinese Online Live Streaming Industry in 2018Q1：The Upsurge of Listing 

　　iiMedia Research consulting analyst believes that, at present, the business model of the online live streaming industry is gradually maturing, the industry has entered a new stage of development, and the head platforms establish core advantages by the diversified development. Coupled with the continuous expansion of the base of live streaming users, 2018 is expected to become the best opportunity for the online live streaming industry to list.

　　Hot Spots of Chinese Online Live Streaming Industry in 2018Q1：Rectification of The Industry

　　iiMedia Research consulting analyst believes that, after a shuffle, the online live streaming industry entered “the second half”. With the development of the live streaming industry and the increasing user coverage, the importance of the supervision on online live streaming industry has been strengthened. Therefore, our country needs to strengthen the supervision on the industry, while all enterprises should also give a positive response and seek sustainable development.

　　Hot Spots of Chinese Online Live Streaming Industry in 2018Q1：Livestreaming Quiz

　　In the first quarter 2018, livestreaming quiz had a tortuous development, and finally found a sustainable development model. Platforms that regained the right to broadcast livestreaming quiz were limited to older ones, and the quality of the content of livestreaming quiz improved after the revision, reflected in carrying forward positive energy. iiMedia Research consulting analyst believes that, the recession of livestreaming quiz in the eye of a storm indicated that the state has tightened its supervision on the online live streaming industry. Livestreaming quiz is a good attempt to explore innovative gameplay on the live streaming platform. However, after the supervision, the requirements for the content of the platform became higher. For the unauthorized platforms, they should strictly obey the regulations of the industry.

　　Public Opinion on Chinese Online Live Streaming Industry was Neutral in 2018

　　iiMedia Research consulting analyst believes that, in 2018, the platforms continued to explore the commercial arrangement of pan-entertainment. Livestreaming quiz found a place in the eye of a storm, but users were mixed because of plug-ins and low-quality questions. Under the condition of the increasingly stringent regulatory industry, various platforms have expressed their attitudes and introduced measures in reaction to the policy. In addition, the head platform strived for IPO to seek opportunities of listing, it might give confidence to online live streaming users. In general, the online live streaming industry continued to seek diversified development of content and explore profit and liquidation models in the first quarter of 2018. The overall public opinion on Chinese online live streaming industry was neutral in 2018 .

　　Business Model Development of Chinese Online Live Streaming Platforms in 2018Q1