艾媒报告 |2019中国3·15消费者权益调查报告网民健康篇

　　近几年，中国居民人均医疗保健消费支出均保持10%以上的增长水平。2018年居民人均医疗保健消费支出达1685元，同比增长16.1%。中国国内经济增长及居民消费水平的提高刺激了居民医疗消费需求的不断增长。大健康产业蓬勃发展的浪潮中，乱象横生、问题众多。市场监管的不规范、营销骗局层出不穷、假药频出等，不仅骗取群众血汗钱，更是严重危害人民生命健康。艾媒大数据舆情监控系统数据显示，医美、保健品及生物制药成为大健康产业问题重灾区。在健康产业下衍生的各种产品，消费者尤其关注产品的安全性、个人隐私的保护及价格等问题。作为与老百姓生命和健康安全紧密相关的领域，大健康行业在用药安全、销售诚信、售后服务等任何一个环节都容不得半点瑕疵。同时，也对构建更加完善的监管制度、更严格的惩戒体系、更畅通的信息发布机制提出更高的要求。(《艾媒报告 |2019中国3·15消费者权益调查报告网民健康篇》完整高清PDF版共81页，可点击文章底部下载按钮进行报告下载。)

　　In recent years, the per capita health care consumption expenditure of Chinese residents has maintained a growth rate of more than 10%. In 2018, per capita medical and health consumption expenditure of residents reached 1,685 yuan, a year-on-year increase of 16.1%. China's domestic economic growth and rising consumer spending have spurred the growing demand for medical consumer spending. In the wave of vigorous development of the health industry, there are many chaos and problems. The irregularity of market supervision, the emergence of marketing scams, and the frequent occurrence of counterfeit drugs have not only defrauded the people’s hard-earned money, but also seriously endangered people’s lives and health. Ai Media's big data public opinion monitoring system data shows that medical beauty, health care products and bio-pharmaceuticals have become the hardest hit areas for big health industry problems. Consumers are particularly concerned about the safety of products, the protection of personal privacy and the price of various products derived from the health industry. As an area closely related to the lives and health and safety of ordinary people, the health industry can not be squandered in any aspect of drug safety, sales integrity, and after-sales service. At the same time, it also puts forward higher requirements for building a more complete supervision system, a stricter disciplinary system, and a smoother information release mechanism.(3.15 Theme | 2009 China Netizens Health Consumption Research Report) A complete high-definition PDF version of 81 pages, you can click the download button at the bottom of the article to download the report. )

　　以下为报告节选内容：

　　多重社会因素加大医疗市场供给缺口

　　多重的社会因素，如人口老龄化，二孩生育，城市化推进和人口迁移等，都在提高社会对于医疗资源的需求，加大医疗市场的供给缺口。

 　　国内经济增长刺激医疗保健消费

　　2014年至2018年，中国居民人均医疗保健消费支出均保持10%以上的增长水平。2018年居民人均医疗保健消费支出达1685元，同比增长16.1%。中国国内经济增长及居民消费水平的提高刺激了居民医疗消费需求的不断增长。

　　2018中国大健康行业营收规模超过5万亿元

　　iiMedia Research(艾媒咨询)数据显示，2013年到2018年，中国的大健康产业整体营收保持增长，2017年营收规模达到4.4万亿元，2018年营收规模超过5万亿元。

　　大健康产业受到全民关注

　　艾媒舆情监测数据显示，随着现代生活节奏的不断加快以及环境污染的加剧，健康隐患越来越多，关于的“大健康”的讨论指数较高，大健康产业日益受到全民关注。

　　江苏的大健康话题讨论热度指数最高