艾媒报告 |2018-2019中国家居家装产业研究与商业投资决策分析报告

作者：媒体转发时间：2019-02-20 16:20

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　　在互联网渗透加速和前沿科技的推动下，家居家装产业快速发展。目前中国家居家装产业已形成包括品牌商、工厂商、经销商、家居专卖店市场、装修公司、设计师、工长和用户在内的产业链环节，行业发展态势良好，2018年上半年部分家居家装企业净利润均超亿元。中国家居家装产业经历了团购和整装套餐阶段，现已进入平台化发展阶段，平台型企业快速发展，艾媒北极星互联网产品分析系统（bjx.i imedia.cn）监测数据显示，2018年齐家网和土巴兔的高净值用户比例高，更具发展优势。现阶段中国家居家装行业仍存在产业链冗长、获客成本高、运营资金紧张、用户体验差等问题，未来，流量、产品、服务和用户等方面是中国家居家装行业发展的重要方向。(《2018-2019中国家居家装产业研究与商业投资决策分析报告》完整高清PDF版共47页，可点击文章底部下载按钮进行报告下载。)

　　Driven by the acceleration of Internet penetration and cutting-edge technology,the home improvement industry has developed rapidly.At present,China's home furnishing industry has formed an industrial chain including brand,factory,dealer,home store market,decoration company,designer,foreman and user.The industry is developing well,in the first half of 2018 the net profit of home improvement enterprises exceeded 100 million yuan.China's home improvement industry has experienced the stage of group purchase and package,and has now entered the stage of platform development.Platform-based enterprises have developed rapidly.The data of iiMedia Polaris shows that in 2018 high-net-worth users of Qijia and Tuba rabbits is in high proportion which have more development advantages.At this stage,China's home furnishing industry still has problems such as long industry chain,high customer cost,tight working capital,and poor user experience.In the future,traffic,products,services and users are important directions for the development of China's home improvement industry.("iiMedia Report|2018-2019 China home improvement industry research and business investment decision analysis report"full HD PDF version has 47 pages,click the download button at the bottom of the article to download the report.)

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